TOYOTA + NBC
FOR IMMEDIATE RELEASE
100cameras Partners with Toyota to Empower Youth and Spread Joy this Holiday Season
Big Announcement: 100cameras is selected by Toyota for Holiday Campaign Partnership
NEW YORK, NY (Nov. 30, 2023) – This holiday season, 100cameras is pleased to announce a partnership with Toyota as part of their annual holiday campaign to help impact youth nationwide through innovative, art-based curriculum.
100cameras is a nonprofit organization that empowers youth by partnering with local schools and organizations to provide programming focused on photography and storytelling to help foster self-expression, connection, and leadership.
About the Collaboration
As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host.
With their donation, Toyota joins the 100cameras Impact Circle, which will fund programming for 10,000 students within the next year. The Impact Circle collective serves as a combined hub of support, fueling 100cameras’ comprehensive programming platform that encompasses virtual learning and hands-on classroom experiences across the United States and worldwide.
Viewers are encouraged to support the 100cameras partnership this season by sharing their own recreations of family photos on social media using the hashtag #ToyotaFlashback.
This collaboration between 100cameras and Toyota exemplifies a shared commitment to empowering youth, fostering connection, and creating lasting memories during the holiday season and all year long. For more information on the holiday campaign, please click here.
ABOUT 100CAMERAS IMPACT
100cameras' innovative curriculum enriches emotional intelligence, well-being, resilience, and community-building skills. With a focus on photography and storytelling, the program actively nurtures self-expression, fosters connections, and cultivates youth leadership. Backed by 15 years of dedicated research, 100cameras has developed a customizable curriculum designed for educators and youth in classrooms around the world.
Created to be inclusive, accessible, and educational, 100cameras' robust platform offers customizable options for collaboration with local schools and organizations or individual youth. Research indicates profound positive impacts, with 93% of students reporting increased optimism about their future and 94% feeling empowered to make a difference in their lives and communities after participating in the program.
The research underscores a critical insight: When young people lack opportunities to process their experiences and feel seen and heard, they are markedly more inclined to disengage from their surroundings. After meeting with Educators and Community Leaders, 100cameras recognized that youth often encounter challenges when relying solely on language to process and share their experiences. Feelings of isolation, limited options for self-expression, and a lack of genuine connection can lead to unexpressed or repressed emotions, hindering collaboration. Our program addresses these challenges head-on, aiming to provide a platform where youth can express themselves, connect authentically with others, and thrive in collaborative environments.
For media inquiries, please contact:
Angela Popplewell
Co-founder, CEO
(850) 443-8013
About 100cameras
100cameras is a nonprofit organization dedicated to educating youth worldwide through photography and storytelling. Their curriculum enhances emotional intelligence, well-being, resilience, and community-building skills.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, committed to advancing sustainable, next-generation mobility through the Toyota and Lexus brands plus their nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.